Your Small Biz Test Kitchen: How to Create Purple Cow Products and Services

  • Wednesday, June 22, 2016
  • 12:00 PM - 1:30 PM
  • Zoom Webinar
  • 12


  • Members of the ICF WA Chapter
  • Not a member of the ICF WA Chapter.
  • If you have a coupon code for this event. If you are a renewed member make sure you ask for the code for the class you are interested in taking. Cheers!

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Your Small Biz Test Kitchen: How to Create Purple Cow Products and Services

June 22, 2016 from 12:00 noon - 1:30 pm PST

Presented by:

Tea Silvestre

CCEUs 1.5
Members $15, Non-members $25
Hosted by ICF Washington State

About the Class

Have you ever felt like marketing is hard?  Does your advertising seem less effective than it used to be or than you thought it should be?  Are you drowned out by Facebook campaigns and LinkedIn marketers? Maybe overwhelmed by trying to get your name and services out into a very crowded marketplace?

Well there is an idea that says, if you build it, they will come. Companies who produce remarkable products in a remarkable manner, get noticed.

In this class we’ll talk about a better way to develop your core offerings and signature programs:

  • How to choose the right model for your strengths and temperament
  • How to experiment and test before you go all in with building and paying for systems and designs
  • How to share their value via true-life stories so that potential clients can make smart buying decisions

*The Purple Cow concept was first shared by Seth Godin in his book by the same name. Simply put, a Purple Cow is something you’d never expect to see, but once you do, you can’t help telling everyone about the experience.

About Tea Silvestre

As founder of Story Bistro — an internationally-known company that’s helped hundreds of solopreneurs learn to love marketing by focusing on relationships and stories — Tea Silvestre brings a whole new level of enthusiasm to the process of launching a business.

She’s earned a solid reputation as a mentor coach + trusted advisor + experiential event producer, and now the secret is out: she’s also a gifted speaker with a talent for infusing traditional topics with right-brained, creative approaches that inspire confidence and joy in entrepreneurs who’ve never felt at home promoting themselves or their businesses.