Your Small Biz Test Kitchen: How to Create Purple Cow Products and Services
June 22, 2016 from 12:00 noon - 1:30 pm PST
CCEUs 1.5Members $15, Non-members $25Hosted by ICF Washington State
About the Class
Have you ever felt like marketing is hard? Does your advertising seem less effective than it used to be or than you thought it should be? Are you drowned out by Facebook campaigns and LinkedIn marketers? Maybe overwhelmed by trying to get your name and services out into a very crowded marketplace?
Well there is an idea that says, if you build it, they will come. Companies who produce remarkable products in a remarkable manner, get noticed.
In this class we’ll talk about a better way to develop your core offerings and signature programs:
*The Purple Cow concept was first shared by Seth Godin in his book by the same name. Simply put, a Purple Cow is something you’d never expect to see, but once you do, you can’t help telling everyone about the experience.
About Tea Silvestre
She’s earned a solid reputation as a mentor coach + trusted advisor + experiential event producer, and now the secret is out: she’s also a gifted speaker with a talent for infusing traditional topics with right-brained, creative approaches that inspire confidence and joy in entrepreneurs who’ve never felt at home promoting themselves or their businesses.
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