September 18, 2017, from 12 noon - 1:30 pm PST
CCEUs 1.5 Resource Development
Members $15, Non-members $25
Hosted by ICF Washington State
Description of the Webinar
Coaches are in a profession the market still doesn’t understand and can therefore ignore, and one that is overcrowded. As a result, the majority experience obscurity. The only solution is to stand far apart from everyone else with an original, provocative message that shatters old paradigms and opens doors into entirely new ones. Only when a coach leads with this kind of fresh, unique and even counter-culture message in his marketing will he build a business worthy of him--and one the market will bear. In this presentation, coaches will learn the dramatic difference between their current brand messaging and an “Inspired Thought Leader” message; what it takes to craft this message as well as be an Inspired Thought Leader; and why they are tailor-made for this role--but not if they continue doing things as they are.
- Why the most successful and enduring differentiator for a coach is to have a thought leader message: a provocative, status-quo-shattering premise not heard anywhere else.
- How an “inspired thought leader” message differs so dramatically from the traditional brand message seen everywhere in the marketplace.
- What it takes to craft this message as well as be an inspired thought leader. Coaches are tailor-made for this role, but not if they continue doing things as they are.
For experiences and activities, each coach will explore the anatomy of any good brand message and also an Inspired Thought Leader message. This is a highly experiential presentation.
Lizabeth Phelps, founder of Inspired Leaders’ Academy, transforms coaches and consultants into leaders who influence and impact change in the world.
After 15 years in business—five of them as a coach herself--she knows that to succeed, a coach must be truly one-of-a-kind. And to do that, requires leading with a provocative message that no one else is sharing.
Years of expertise in marketing, writing, coaching, training, speaking, brain-based learning strategies, and instructional design have afforded her comprehensive understanding of communication and businesses that work.
Her mission is to end mediocrity in business, challenge the status quo, and develop world-class entrepreneurial leaders who do the same, with powerful messages, powerfully delivered.
Visit Lizabeth's website for more information: www.inspiredleadersacademy.com